Published On: 10/03/2018

With the rise of omni-commerce and changing consumer behaviours shaping the future of retail, it has never been more important for industry players to innovative to remain competitive. These trends will be the focus of discussions between retail executives in the Middle East when they gather in Dubai for the Retail Leaders Circle MENA.

Held on March 27th-28th 2018 at the Four Seasons Resort at Jumeirah Beach, the Retail Leaders Circle MENA will bring together 300 influential and visionary industry leaders to discuss the future of the evolving retail landscape.

This year, Retail Leaders Circle MENA has partnered with the Dubai Chamber of Commerce and Industry, and industry leaders such as Microsoft and the Chalhoub Group. The event will be held under around the theme of “Re-imagining Retail in Middle East: Innovation and Disruption.”

For his part, H.E. Hamad Buamim, President and CEO of Dubai Chamber of Commerce and Industry, said: “Retailers around the world are increasingly focusing on creating original and personalised customer experiences and integrating technology and harnessing data to engage customers at every touchpoint. It is crucial that retailers in the UAE and Middle East and North Africa adapt to such trends and align their approach with the evolving expectations of their customers.”

H.E. Buamim added: “Dubai Chamber is honoured to extend its support The Retail Leaders Circle MENA as an Event Partner, as this premier event will provide a powerful platform for business leaders to discuss pressing challenges, explore new growth opportunities that are being created by innovative and disruptive technologies and gain valuable insights about key trends that are reshaping the global retail industry.”

Dubai Chamber’s President and CEO noted that Dubai is an ideal setting to host the event as the emirate remains the top retail destination the region, while it has also continued to attract international retailers, expand and improve its retail offerings to tourists and residents alike.

Ramy Fares, Head of Retail, Travel, and Hospitality, Microsoft Middle East and Africa, commented: “The retail industry is undergoing seismic shifts stoked by swift and unprecedented technology innovation. At the Retail Leaders Circle MENA we will explore the opportunities birthed by digital transformation, and how Microsoft can help retailers reimagine their businesses, to not only survive, but thrive in today’s competitive environment.”

Catering to an audience of business leaders within retail, technology and real estate, the summit will focus on relevant and timely themes, including The State of the Retail Industry, Digital Transformation, The Evolving Role of the Malls in the Future, Industry Investments and The Changing Consumer Behaviour. It is set to deliver an invaluable 360-perpective, acting as the launch pad for several industry research studies and critical insights from the US-based Wharton School, Accenture, PwC, FITCH, McKinsey & Company, Google and Bain & Company, among others.

Key speakers at the Retail Leaders Circle will include Faraz Khalid, CEO of, Tim Greenhalgh, Chairman & Chief Creative Officer of FITCH, Barbara Kahn, Professor of Marketing at the Wharton School at the University of Pennsylvania and Vijay Talwar President of Digital for Footlocker, to name a few.

“The global retail industry is currently in a state of flux. With customers in the driver’s seat, retailers find themselves in the hot seat, not only to keep these consumers engaged, but to streamline their shopping journey and provide personalized customer experiences,” said Panos Linardos, Chairman of Retail Leaders Circle MENA. “This year’s Retail Leaders Circle MENA will be the meeting point for some of the sharpest minds in the industry to address a shift in consumer shopping behaviour that is forcing companies to re-imagine how business is done. We are delighted to partner with the Dubai Chamber of Commerce and Industry to host this powerful two-day summit which will feature 40 inspirational speakers from three continents.”

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