Foreign Market Entry Strategies

Internationalization could be broadly defined as the process of increasing involvement of enterprises in international markets. It occurs when the firm expands its production, research and development (R&D), selling and other business activities into international markets.The first section of the report illustrates the three major strategies that are used to help firms determine how, when and where to internationalize. The second section explains in detail the 7 most commonly used market entry modes, namely, "Exports", "Licensing", "Franchising", "Contract manufacturing", "Joint ventures", "Merger or Acquisition", and "Greenfield" modes.The third section sums up the report by highlighting the most suitable strategies for Dubai based businesses when going international. For each key sector, a matrix is used to match selected international markets with the available entry modes.

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Pubished on: 18-07-2017

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